Speak Directly to Your Clients’ Souls

 

Traditional marketing attracts your clients by appealing to their needs using emotion and logic. Purposeful marketing touches a much deeper place in them. You can learn to quickly and easily receive wording that shows your ideal clients that working with you is aligned with their deeper purpose. Beyond simply appealing to their egos’ needs, your speaking and writing will inspire and move them. In fact, if you follow the precepts of purposeful marketing, their trusted sources will tell them that they should hire you!

As a purpose-driven change agent, you must earn a living and change the world. Often, the path to fulfilling both of these fundamental needs at the same time isn’t clear. Purposeful marketing provides a clear and direct means of earning money from clients and manifesting your purpose simultaneously.

The result of purposeful marketing is that people who are called to work with you feel compelled to do so, moved towards you by forces beyond their logic and emotions. And in many ways, generating purposeful marketing copy is actually easier than generating traditional copy!

In this powerful, transformative six-month program, you will learn:

  • How to download powerful copy quickly and easily
  • Three different formats for copy that speaks directly to your clients’ souls
  • How to generate and integrate language from three distinct sources
  • How to price your services in ways that decrease objections and increase your income

Pricing, in particular, is a sore spot for many service professionals. In this program, you will learn seven different pricing models, as well as two simple exercises for choosing exactly the right pricing. With these methods, you will completely change the character of your sales conversations to win-win interactions that deepen your relationships with your clients. Hint: charging by the hour, day or month limits your income severely and punishes you for being efficient.

From learning these powerful and transformative methods, you will:

  • Brand yourself in a way that honors your highest purpose
  • Close new clients quickly and easily
  • Charge more for your services
  • Create programs and services that are unique and powerful
  • Distinguish yourself so that you have no competition
  • Select and clarify the perfect niche for your services

When your marketing is based on your purpose, your prospects have nowhere else to go to get what you offer them. Because you are unique, your purpose is unique. Purposeful marketing creates the ultimate “blue ocean” strategy, free of others offering the same or similar services.

It also provides you with the ideal “niche.” Niching can be a confusing and challenging process: marketing professionals are absolutely correct that you must be specific about the clients you’re seeking, but how do you choose them?

Purposeful marketing provides the perfect way to identify your ideal clients. Your purpose calls you to work with specific people, in a specific state, with specific needs. There is no need to stress about which are the right ones; your niche is already defined. In this program, we will consult with your trusted source, and with other sources, to define them so specifically that they will be easy to identify and find. In fact, with purposeful marketing, many times your trusted source will actually send your ideal clients to you!

My trusted source and I spent two hours collaborating on all of this copy, from scratch, on a single plane ride from Salt Lake City to Oakland. If you are the change agent I think you are, then you already know that this program is purposeful for you. You can feel the call to take it, and probably some resistance and fear, too. Check with your trusted source now and see whether I’m right!

If I am, go here to learn about the details of the program and sign up!

Praise for Tim Kelley

 

Helen Palmer Tim Kelley’s work is of the highest caliber. His insight, precision and skill shine out from a field that is typically hazy. I know of no better guide than Tim.
– Helen Palmer, Best-selling Author of The Enneagram
Howard Behar Tim Kelley gives us all a road map for the discovery of our true purpose in life. If you want a life filled with meaning and purpose, let Tim be your guide. You won’t be disappointed!
– Howard Behar, Former President of Starbucks Coffee
Martin Rutte What Einstein did for physics and Gutenberg did for printing, Tim does for purpose. You’ll discover that we’ve been in nursery school with respect to what we know, and how we access purpose. Tim’s work puts us into college. His method will be the standard for years to come. Well done, Tim.
– Martin Rutte, Co-editor of Chicken Soup for the Soul at Work, Founder of Project Heaven on Earth
Marcia Wieder Tim is a master, and I have personally watched him transform hundreds of people’s lives — including my own.
– Marcia Wieder, Founder & CEO of Dream University®, Author of Making Your Dreams Come True

 

Working with Tim has transformed me in ways I couldn’t have imagined! I am far better prepared as an agent of change; now I feel much more capable to use my resources and power to have the maximum positive impact and create a lasting legacy. Any leader who wants to create a better world should hire Tim and employ his methods.
– Scott Brickman, Social Investor, Chairman, the Brickman Group

Tim Kelley’s training has given me an invaluable tool for making my clients’ dreams come true. I have found that life goals that are “on purpose” are reached much more quickly and easily. My clients get the results they are looking for, making me a more effective and successful coach. In my own life, finding my purpose with Tim has given me clear direction for reaching my own goals. I am fulfilled and excited, knowing that my career path is “on purpose” for me. As a result, my client base has tripled and referrals are flowing in.
– Caroll Roberson, CDC

Tim Kelley has pioneered a methodology which will allow you to understand your very specific purpose, and begin to find the satisfaction that comes when one’s life activity is centered on that purpose.
– Simon Rich, Jr., Former Chairman & CEO of Louis Dreyfus Natural Gas, & Chairman of the Board of Visitors, Nicholas School of the Environment and Earth Sciences at Duke University

Tim Kelley understands human nature – on the ground level and according to our highest desires. Any person who desires to make an ongoing impact with their work and life will benefit from the ideas and steps he shares... At once practical and wise, [he] will give you a broader and deeper understanding of your motivations and the actions that will move you in powerful new directions toward the greatest challenges that are still ahead of you.
– John Mitchell, Former President, Planters & LifeSavers Co., & Former President, Business Printer Division, Lexmark International, Inc.