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Proposal Writing That Wins More Government Contracts

Freelance Writer With Over 28 Years Experience as a Federal Employee in Procurement, Policy and Program Management 

Successful proposal writing is getting to the point fast with the biggest benefit your solution offers. You need to understand the Source Selection Official's (SSO) hot buttons regarding the Request for Proposal (RFP) he's issued. You can be the solution provider he's been searching for.

The SSO may be hurried for time with many proposal packages to review. In your technical proposal, the key is clearly and quickly persuading him that:

  • You understand the problem
  • Your product/service is better than the others
  • You meet the new requirements
  • Your solution is low risk

In addition, you must also show:

  • You offer the best solution
  • You will work with the offerer to ensure their success
  • You can help them serve their clients better and faster

If you want to win the contract, build a consistent theme that's in the RFP and weave it throughout entire proposal document. Your proposal writing must be clear and simple - a non-technical reader is most likely the decision-maker.

It's critical to follow the RFP instructions exactly - note the font size and style requested; any page limits; and agency-specific insider language. There's no guarantee that even a well-written proposal will win everytime...but it'll win more often than a badly written one!

I retired from the U.S. Federal government with more than 28 years experience in:

  • Policy/report/case study writing
  • Evaluating technical proposals for air traffic control systems and integrated physical security solutions
  • Performing COTR duties for multi-million dollar FAA contracts
  • Program/project management for information system security, risk management analysis and vulnerability assessments
  • Leading national, multi-agency teams to solve policy and security problems
  • Developing requirements for hardware and software solutions

Nancy E. Wigal, owner of Purposeful Marketing:  

I worked for the U.S. Federal Government for 28 years. I was a soldier in the Army, an civilian electronic technician for Department of Defense and the Federal Aviation Administration. I also worked as a program/project manager, policy writer and Contracting Officer's Technical Representative (COTR) for the FAA, and I wrapped up my career at the Transportation Security Administration as an Aviation Security Inspector in the National Explosives Detection Canine Team Program under the Federal Air Marshal Services Division.

I create and revise the copy in your technical proposals for increased results. If you can't reach your target audience, you won't get contracts, task orders or the money you need to expand your business.

Many companies focus on product/service development. That's important. But if the SSO doesn't understand what you offer, or is confused, he's off to your competitor, still hoping for the best. Give me a call to discuss how my proposal writing services can win more government contracts - 202.725.1422

Or you can email me - nancy@purposefulmarketing.com for more information.

Either way, let's schedule your free 30-minute consultation on your project.

Thank you for taking time to read this. I'm ready to focus on making your technical proposal significant, purposeful and meaningful.

All the best,

 Nancy E. Wigal

Nancy E. Wigal

Email  me, or call - 202.725.1422 to schedule your free 30-minute consultation.